From Thought to Thread
Thoughtful Beginnings
Every kurta begins with intent. Who will wear it. When it will be worn. How it should feel in the Indian climate. We design for real days, not fleeting trends.
Fabric First
Fabric leads the process, always. We choose cottons, linens, and blends that breathe, move, and soften with time. If it doesn’t feel right on the body, it doesn’t move forward.
Details That Matter
Plackets, buttons, cuffs, and finishes are selected with restraint. No excess. No noise. Every detail earns its place.
Craft & Surface Work
Designs are brought to life through skilled handwork and controlled surface detailing. Whether subtle or expressive, the focus remains balance, durability, and quiet elegance.
Tailoring & Stitching
Each kurta is stitched by experienced craftsmen using time-tested methods. Clean seams, proper falls, and comfortable fits are non-negotiable.
Packed With Care
Each Orly kurta is packed with the same attention it was made with - respecting the garment and the person receiving it.
Fabric
Eri Silk
Eri silk is a fabric chosen for how it lives on the body. Soft, breathable, and naturally temperature-regulating, it feels calm against the skin in both warm and cooler weather. Durable yet understated, ages gracefully & becomes more comfortable with time.
Craftsmanship
Aari
Aari is a traditional embroidery technique done by hand using a fine hooked needle. The craft allows for precise, flowing motifs created through controlled chain stitches. Often subtle and tonal, Aari work adds depth without heaviness. It is meant to be felt up close, not seen from a distance. When used with restraint, it enhances a garment without overwhelming it, allowing craftsmanship to speak quietly through detail.
Fabric
Addi Cotton
Addi cotton is chosen for everyday comfort. Woven to be soft, breathable, and lightweight, it allows air to circulate easily, making it well-suited for long hours and warm climates. The fabric has a natural, lived-in texture that sits gently on the skin and improves with wear. Durable without feeling heavy, Addi cotton holds its shape while staying relaxed - making it
a dependable fabric for kurtas meant to be worn often, not occasionally.
Craftsmanship
Zardozi
Zardozi is a traditional form of hand embroidery known for its richness and depth. Crafted using metallic threads, it creates raised, sculptural detailing on fabric. Historically associated with ceremonial wear, Zardozi brings a sense of gravitas and permanence. It’s craftsmanship rooted in patience, meant to endure rather than impress at first glance.
